Technical audit

Technical audit of the site for:

  • speed increase (20% conversion loss per second)

Technical audit of the site is a comprehensive analysis of your site to check loading speed, content indexing, display on different devices and other errors that prevent the site from getting TOP in Google.


What is included in a technical audit?

  1. Hidden errors in the code and information component of the site are revealed.
  2. All errors found in this audit are critical to ranking in search engines.
  3. Based on the results of this audit, you receive a clear terms of reference for correction for your web programmer

Technical warehouse site audit:

  • Robots.txt 
  • Sitemap XML
  • Broken Links “Infinite Pages”
  • Availability of the 404 page. Correctness of the work
  • Main mirror
  • Duplicate pages
  • Web analytics systems
  • Assignment of the region (if the site passed promotion)
  • Internal links
  • CNC (comprehensible URL)
  • Site loading speed
  • Garbage in the code
  • The noindex tag
  • A non-clickable menu item in its category
  • Logo clickability
  • Are breadcrumbs installed?
  • Is the encoding specified in the code
  • Absolute and relative internal references
  • HTML validator
  • CSS validator
  • Checking for additional errors that affect the speed of loading the site and the correctness of its display.

Checking the information warehouse site

Pages indexing
  • Correctness of indexing
  • How much in the main Yandex/Google index
  • The site is not under the filter?
Link audit
  • Site structure. Addresses, CNC, attachment
  • Metadata
  • Images
  • Headlines
  • Contacts
Content on the site
  • Update frequency
  • Text size
  • Uniqueness
  • Overspam
  • Readability
  • Orthography

Checking stock links of sites

  • Congestion
  • The correctness of the weight distribution of the pages
  • Recommendations for relinking
Link audit
  • Backlink analysis
  • Analysis of outgoing links
  • Analysis of the mass of links of competitors (general report)
  • Social buttons and widgets on the site
  • The attractiveness of snippets
  • Micro marking
  • Is there a Favicon
  • Is the company represented in Google maps, 2Gis.

Ready to optimize your website
for maximum efficiency?

FAQ – Frequently Asked Questions About Technical Audit Of Site

If your question is not listed here, feel free to reach out to us for more detailed information.

Technical audit of a website is a process of checking and analyzing a website for technical problems, errors, and defects that can interfere with its operation and affect its position in search engines.

As a result of a technical audit of a website, you can find many problems, such as 404 errors, problems with headers, slow page loading speed, duplicate content, unoptimized images, security issues, etc.

A technical audit of a website is needed to identify and eliminate technical problems that can interfere with the website’s performance and worsen its position in search engines. It also helps to improve user experience and increase conversion.

Different tools can be used for the technical audit of a website, such as Google Search Console, Screaming Frog, Ahrefs, SEMrush, Moz, etc.

Technical audit of the site is carried out by analyzing the site code, checking pages for errors, checking page loading speed, and analyzing the site structure and other technical parameters.