SEO-PROMOTION
SEO-promotion is external and internal work with the site in order to improve its position in the search results for the queries you need. You can order seo promotion by clicking on the button below.
What is SEO promotion?
Seo promotion of the site is a set of activities and works aimed at improving the position of the site according to the requests targeted for the site. Such promotion aims to occupy the top positions in the output for the most frequent and most relevant queries namely, the first page of search results for the user. As a result, it guarantees an increase in audience traffic to the site itself.
Why is SEO promotion of the site necessary?
Seo promotion of the site is necessary so that with search optimization there are every chance to occupy the first positions for all target frequency queries and appear in the top for the entire target audience. This method of promotion is considered one of the most profitable in terms of price-quality ratio, because the money invested in a thorough check by SEO specialists will help the site to grow and increase the number of visitors, as well as take a leading position among competing sites on the Internet.
We offer search engine optimization of your site which will make it competitive among others and, at the same time, take your business to a new level. SEO promotion of the site includes external and internal optimization of the site. Internal optimization of the site is a set of all works inside the site to achieve maximum relevance to search queries, improve indexing and increase the visibility of the site in search.
WHAT DOES INTERNAL SITE OPTIMIZATION INCLUDE?
Internal optimization work is carried out during the first month of operation.
It is not recommended to carry out SEO promotion work without internal optimization.
Semantic core
Business card site
Business card sites have a small number of product and service pages, a portfolio and a small question and answer section.
Number of pages from 1 to 15
- Collection of key requests
- Selection of headers and metadata
- Terms of Reference for the copywriter for website pages
Corporate site
Corporate sites include detailed server pages, cost calculators, and an extended blog.
Number of pages from 20 to 50
- Collection of key requests
- Clustering of information queries
- Site structure
- Selection of headers and metadata
- Terms of Reference for the copywriter for the services section
- Terms of Reference for the copywriter for a blog
Internet-shop
Online stores have a large number of product pages and catalog sections. Each page participates in the promotion.
Number of pages from 50 to 100
- Collection of key requests
- Selection of requests for landing pages
- Selection of keywords
- Directory structure for the site
- Selection of headers and metadata
- Terms of Reference for a copywriter for a blog
- Terms of Reference for the programmer for the site directory
Website audit
Without a full audit of the site, you cannot start full value promotion.
It is the audits that will allow you to identify the most critical errors on your website, due to which you lose, leads and customers. And due to some errors, it is impossible to promote the site to the TOP at all.
We will conduct audits during the first month of work on your site:
Technical audit
The goal is to identify hidden errors in the code and informational component of the site. All errors found in this audit are critical for ranking in search engines.
What will you get?
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List of all SEO errors on the site
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Terms of reference for a programmer
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Terms of reference for the content manager
What will it give you?
- Your site will be indexed better
- The site loading speed will increase
- Your pages will be relevant to queries
Usability audit
- Analysis of the heat map of the site
- Terms of reference for the designer for finalization
- Terms of reference for HTML layout designer
What will it lead to?
- The rejection rate will decrease
- Your pages will not be inferior to competitors
SEO-OPTIMIZATION
Search engines rank sites according to hundreds of algorithms.
But the key algorithms are still external links.
How much does SEO optimization cost?
In SEO promotion, the budget is allocated to links:
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Article links (Profile mass media)
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Links from social programs
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Links in enterprise catalogs
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Publications in regional mass media
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Guest posting on thematic blogs
Website promotion terms
Many factors affect the timing of site promotion:
- Domain age
- Number of pages in the index
- Current positions of the site
- Usefulness and uniqueness of content
- Level of competition (direct, indirect)
- Number and quality of external links
- Site design and usability
FAQ – SEO-promotion
What is the difference between search promotion of sites and contextual advertising
SEO promotion or contextual advertising is one of the most common questions from customers. So, both methods are the most popular and sought-after services but the approaches are fundamentally different.
Contextual advertising can be launched quickly and gives an instant result of user conversions to the site. SEO is more thorough work with the site, increasing the weight of the resource and increasing site requests, but it involves a “long game”.
The key to the success of contextual advertising is a properly designed advertisement. At the same time, the client usually pays for a specific transition of the user from advertising to the site. This type of promotion is especially relevant for seasonal and one-time projects, promotions and discounts on the site – because PPC (“pay per click” ) brings instant leads. However, when turning off advertisements, there are no transitions immediately.
SEO-optimization, on the contrary, gives a delayed result, because it involves working out the quality of the site and everything is aimed at the search engine “liking” it (seo promotion of the site in search engines (Google, Bing, etc.)).
At the same time, the combination of SEO promotion and PPC is considered a “golden” tactic, because, on the one hand, it covers stability due to search engine optimization, on the other hand, it ensures the successful launch of all new additional projects on the site. This combination is great for long-term projects.
SEO methods of site promotion
There are different methods of SEO promotion, conventionally divided into three groups: white, gray and black.
White SEO is all work without risk, safe methods without the possibility of getting sanctioned by search engines. Such work is included in the framework of fair competition. As is obvious, the risk of “falling under the filters” with further lowering of the site’s rating is practically impossible. Such work includes all technical optimization of the site, filling the resource with relevant content, as well as stable work on the external promotion of the site and smooth improvement of all indicators.
Gray SEO is a complex of methods and actions that are not yet so severely punished by search engines, but there are already risks that, if performed incorrectly or with too much aggressive execution, they will fall under the filters and “earn” pessimism in the output for the promoted site. Such methods include, for example, a sharp and active increase in the mass of links, mass gluing of domains, redundant keywords, etc.
Black SEO is anything that officially violates the rules of search engines. This includes, for example, link spam, replacement of site pages with different display of page content (separately for search engines, separately for users (so-called “cloaking”), work on site grids exclusively for redirection for a promoting site (so-called Doorway) , radical replacement of content with advertising of already indexed URLs. The field of “black” SEO also includes forced pessimism of competitors – all search engine promotion efforts are aimed at driving the site “under filters” or completely removing it from the list.
However, openly “black” methods of progress are gradually losing popularity due to the refinement of algorithms for detecting violations by search engines.
What algorithms does the search engine use?
A search algorithm is a set of rules based on which the system evaluates and displays site pages in search results for targeted queries.
Algorithms of search engines are officially classified, but during promotion there are a number of factors that are guaranteed to affect the success of the promotion of this or that page of the site and, in general, the ranking of the site:
- domain history: time of registration and background changes on the site – availability of pages open for indexing, use of keys on the site, etc. The earlier the domain was registered, the less risk during its promotion of falling into the so-called “sandbox” – the waiting time, from several months to a year, while the search engine evaluates which queries the site pages should be displayed in the output
- trustworthiness of the site: a set of measures aimed at convincing the integrity and openness of the site for users. This, in particular, is affected by the presence of contact information on the site, feedback forms, information about delivery and payment (which is especially relevant for online stores);
- weight of the site: the number of domains with a high rating, the ratio of anchor and non-anchor links;
- behavioral factors: optimization of the site to increase the average time spent by the user on the site, the percentage of refusal and other metrics that affect the behavior of the user on your resource;
- text and content: correct use of meta-tags on the site, as well as filling with relevant content taking into account all keywords – at the same time, without abusing spam and text readability.It is worth noting that the developers of search engines are also constantly working and periodically there are both major and minor updates to search engine algorithms, which affects the output in different ways. At the same time, search engine representatives usually give advice on site optimization that is not detailed and boils down to one thing – a quality site will not be “punished” by the search engine.
