SITE AUDIT
A site audit is a diagnosis of your site for errors, draw backs or faults in the creation of your commercial resource.
A site audit is a resource check for compliance with Google requirements and the absence of errors. SEO analysis of the site is the starting point before the start of comprehensive promotion. It is necessary for any resource, regardless of whether it is a new site or it has already advanced.
The site audit can be: search (optimization of the resource according to search engine requests ); technical (analysis of software features of the resource); content analysis (how unique and high-quality the content is); usability analysis (how user-friendly the site is); checking and preparing landing pages (creating or changing title, description, page header tags). Express audit can be selected separately.
This is a shallow parcing of the site, when a specialist evaluates the degree of preparation of the site for promotion and points out the most critical errors.
THE FOLLOWING TYPES OF AUDITS ARE SELECTED FOR SEO PROMOTION
We conduct a full analysis of the site for technical errors, check the functionality of the modules, download speed.
Usability audit
Verification of successful competitors in the TOP-10, analysis of existing content for compliance with search keywords, writing a task to create a new one.
Analysis of competitors
Checking internal and external methods of successful competitors. Drawing up technical tasks for content creation and external promotion.
A competent audit will allow:
Analyze the technical condition of the site. Over time, errors appear on any resource, such as incorrectly configured redirects, duplicate pages, or the site starts loading very slowly, and others. The audit will provide an opportunity to identify all malfunctions and quickly correct them. Check whether the structure of the resource meets the requirements of search engines. Site structure refers to the markup and connection of site pages. It directly affects the ranking and indexing of the resource. Conducting an audit, you can identify errors related to the site structure and quickly eliminate them without losing positions in search results. Verification of SEO specialists. If you cooperate with an agency or an individual contractor engaged in the promotion of a resource, then an SEO audit will help you check the quality of the services provided.
WHY IS IT NECESSARY TO CONDUCT ANAUDIT?
- Without an audit, it is impossible to start normal promotion
- The audit will allow you to make a correct marketing analysis for you and your competitors
- Most ranking methods (determining which site should rank above others) fall under the metrics that the audit looks at
- If in one of the types of audit error correction is not done, probably all the money invested in SEO promotion will be wasted.
Reporting is always important in work.
In the audit report, you will always receive a report in an easy-to-read format for you:
- Technical audit report with error review
- Terms of reference for a programmer with instructions
- Terms of reference for a content manager with instructions
- Usability audit report with error overview
- Terms of reference for a designer and layout designer
- Competitor analysis report with promotion strategy
- Downloading external links and competitor positions
FAQ – Frequently Asked Questions on Website Audit
What is a website audit?
A website audit is the process of analyzing and evaluating the technical, content, and user experience aspects of a website to identify problems and identify areas for improvement.
What are the main components that should be checked during a website audit?
The main components that should be checked during a website audit are: technical aspects (e.g. loading speed, accessibility for search engines, URL structure), content (e.g. uniqueness, quality, keyword relevance), user experience (e.g. ease of navigation, readability, mobile responsiveness).
How can a website audit help to improve its position in search results?
A website audit helps to identify issues and errors that can negatively affect a website’s ranking in search results. Solving these problems can lead to improved site performance, such as loading speed and usability, which can increase its position in search results.
What tools can be used to conduct a website audit?
You can use various tools to conduct a website audit, such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, and others. They allow you to get information about the technical and content aspects of the site, user behavior, and other indicators that can help identify areas for improvement.
What recommendations can I get after the website audit?
After a website audit, you may receive recommendations on how to improve the technical, content, and user experience aspects of your website. These recommendations can include measures such as optimizing loading speed, improving content quality, optimizing metadata, and other actions that can increase the efficiency and competitiveness of your website.
