Contextual advertising
Contextual advertising is advertising that either corresponds to a potential client’s request and is displayed in a search, or is displayed on sites relevant to your business in the form of advertising banners.
In contextual advertising, you pay directly for clicks and impressions, getting potential customers to your site here and now.
Contextual advertising in Google AdWords from specialists.
Each type of advertising is unique and not always any of them will be suitable for your business.
We will help you choose the optimal type of advertising for your site.
Search campaign in Google
- Advertising in CMN (contextual media network)
- Product ads Google Merchant
- Dynamic search advertising
- Advertising videos on YouTube
- Advertising of mobile applications
- Remarketing in CMN (contextual media network)
HOW MUCH DOES IT COST TO SET UP CONTEXTUAL ADVERTISING?
What are contextual ad settings? This is a series of step-by-step actions that will help to determine the target audience as accurately as possible for promoting your services or products, choose the best mechanics of paid communications and outline the necessary budget in order to obtain the desired results.
The cost of setting up contextual advertising primarily depends on the type of site we are targeting.
Landing (consisting of one page)
Single-page sites usually have only a product or service page and anchor links to sections of the same page.
List of configuration tasks
- Collecting the semantic core
- Google search campaign*
- 43 Campaign in CMN*
- Remarketing in Google
- Terms of Reference on setting goals in analytics/metrics
- Analysis within 14 days
Corporate site
Corporate sites include detailed server pages, cost calculators, and an extended blog.
List of configuration tasks
- Collecting the semantic core
- Clustering by services/regions
- Search campaign*
- Campaign in CMN*
- Remarketing*
- Study of the customer’s journey
- Terms of Reference on setting goals in analytics/metrics
- Analysis within 14 days
Internet-shop
Online stores have a huge number of product pages and catalog sections. Each page participates in the promotion.
List of configuration tasks
- Collecting the semantic core
- Clustering by services/regions
- Search campaign*
- Merchandise company Google
- Campaign in CMN
- Remarketing for shares
- Terms of Reference on setting goals in analytics/metrics
- Analysis within 14 days
* As a result, you receive detailed documentation for both the programmer and the content manager and HTML-layout designer.
You get as a result:
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Campaign settings on your account
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We will monitor account expenses
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You will receive a working sales tool
- The report is provided once a month at the end of the period.
- The report shows changes in the advertising campaign.
- Attached links to backups of the campaign before the beginning and after the end of the maintenance period.
You can order contextual advertising here:
FAQ – Frequently Asked Questions About Contextual Advertising
What is contextual advertising?
Contextual advertising is a form of online advertising that is displayed based on the context of the page on which it is placed. The ads are displayed in the form of text or image ads and can attract targeted visitors to a website.
What are the benefits of contextual advertising?
Contextual advertising can bring several benefits, such as attracting targeted audience, increasing brand awareness, increasing website traffic, and increasing conversions.
Which platforms support contextual advertising?
Contextual advertising can be placed on various platforms such as Google Ads, Yandex.Direct, Bing Ads, Facebook Ads, and others.
What are the stages of creating contextual ads?
Creating a contextual ad includes several stages, such as choosing a platform for advertising, setting up a campaign, selecting keywords, and creating ads.
What metrics should I track while running contextual advertising?
Metrics such as CTR, CPC, CPA, conversion, and ROI should be tracked while running contextual advertising.
